Mercedes-Benz Regarding the Increasing Number of Competitors in the BEV Market

RiderTua.com – The Mercedes-Benz line-up in Indonesia continues to increase every year. Not only conventional or ICE cars, environmentally friendly models in the EQ series are also increasingly varied, from sedans to SUVs. However, with the increasing number of electric cars it sells, Mercedes-Benz also has to face the many competitors in its market. In fact, the number continues to increase from year to year.

Mercedes-Benz Continues to Present Many EQ Models

The electric car market still provides a lot of potential for a number of manufacturers in Indonesia, including Mercedes-Benz. Even though the products offered are quite expensive, they all sell well in their respective markets. Moreover, the model is a luxury car, clearly the selling price is commensurate with the quality it has.

Meanwhile, the electric car market is increasingly crowded with the many models being sold here. Not to mention new brands such as BYD and Hyundai which are presenting their superior BEV products, and this clearly means the competition is getting tougher. Even though Mercedes-Benz electric cars are more aimed at premium class models, there are also competitors who are targeting this market too.

More Choices in the Market

Mercedes-Benz already knew this would happen, especially as car electrification is starting to become a common sight in the four-wheeled market in Indonesia. However, regarding the increasing number of competitors in the market, they are not too worried about that. Because these brands can offer more choices for consumers in the market, and at varying prices too.

It’s true that Mercedes-Benz only sells luxury electric cars, but that doesn’t mean they don’t have many competitors. From Lexus to BMW, they have presented this type of car, especially with the price difference being quite large. But they are not worried, because each producer has its own target market.

The electric car segment in Indonesia is still wide open for car manufacturers from abroad. So it’s not surprising that more and more new brands are coming here.