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Watch as celebrity chef Judy Joo whips up a mouth-watering Korean fried chicken dish – powered only by an electric car.
The Korean chef plugged her fryer into the charging port of a KIA EV6, before preparing the delicious looking, deep-fried chicken bites, using a batter made of cornflour and black peppercorns, and a flavourful brine consisting of lemon juice, leeks, garlic, ginger, and Korean soybean paste, doenjang.
She even used the car to power a hob, in order to cook up a sweet, aromatic gochujang chilli sauce in a saucepan, to drizzle over the snack.
The unique cookery class, which saw Judy team up with South Korean car manufacturer, KIA, came ahead of the East Asian country’s New Year celebrations this weekend.
And KIA also commissioned research of 2,000 Brits, which found that Korean fried chicken is one of the UK’s favourite cultural exports from the nation – with over two-thirds (68%) having tried it.
Other popular Korean culinary delights include kimchi, which has been sampled by 55% of Brits, and bibimbap, a mixed rice dish with meat and veg – which 34% have tasted.
In fact, the research found that a third of those polled are “fascinated” by Korean culture – with 38% saying the country’s bold flavours is what first piqued their interest.
And with 47% having noticed a recent increase in Korean culture, 42% would like to visit the country, and experience it for themselves.
Other popular Korean favourites that have made their way over to the UK include the Netflix show, Squid Game, and 2019 film, Parasite, which won Best Picture at the 2020 Oscars.
Meanwhile, South Korean football stars, Son Heung-min and Park Ji-sung, who have graced stadiums across the UK over the years, also made the list.
Korean celebrity chef, Judy Joo, said: “Korean culture has taken the UK by storm – whether it’s the music we listen to, the TV we watch, or the cars we drive.
“It’s the unique blend of centuries-old traditions, and contemporary trends, which has resonated in a society seeking diversity and authenticity.
“This is why I was excited to take on the challenge to create my ultimate Korean fried chicken using a car – combining a beloved and traditional recipe, with the ingenuity of the vehicle.”
The research, via OnePoll.com, also revealed that many have tuned into either Korean TV shows (21%) or films (15%) in the last year, while 15% have been adding Korean foods to their shopping trolley when in the supermarket.
Following the influx of Korean culture, 15% declared it to be the global culture they are most interested in, as 43% recognise the influence it is having on global trends.
And over a third (36%) have found it exciting learning more about Korean culture, with 39% saying they were first attracted to the country due to its clever tech.
Meanwhile, the culture resonated with 36% due to the style being unique and diverse, while 32% were initially engaged by the high production quality.
Judy Joo added: “Korean food in particular has become a global sensation, and the hype is real.
“Korean dishes are all about the distinctive and vibrant flavours, colours, and heritage, hitting you with an incredible combination of sensations – whether you’re digging into a bowl of bibimbap, or getting down with some Korean BBQ. And the variety is immense, from street food, to rich, bold flavours – it’s a foodie’s dream.”
BRITS’ TOP 10 FAVOURITES FROM KOREA:
- Squid Game (Netflix TV show)
- Korean fried chicken
- Korean BBQ
- Kimchi
- Parasite (film)
- Son Heung-min
- Park Ji-sung
- Train To Busan (film)
- Bibimbap
- Red Velvet (girl group)
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