What do Tesla, GM, and Lincoln have in common? The most loyal car buyers, new report says

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When was the last time you said, “I really love this car,” to anyone, or even yourself? Maybe it was back when you had that 1965 Mustang convertible or Chevy Corvette that got you that first date in high school. Or maybe it was when you figured out that, yes, you can actually fit a full drum set into the back of that Pontiac Trans Am WS6 to get to band practice in college. Or maybe it was just last week if you happen to own one of S&P Global Mobility’s loyalty award winners, which for 2023 include Tesla, GM, and Lincoln (yes, that Lincoln).

GM wins Overall Loyalty to Manufacturer

For 2023 GM continues its dynasty run in this category, marking its ninth consecutive win. Even more impressive than its current Tom Brady-esque run is the fact that GM has won this title 20 times out of the last 28 years.

Tesla wins Overall Loyalty to Make

Tesla group photo with Model S, Model 3, Model X, Model Y parked in front of charger during sunset. — Tesla

Somewhat unsurprisingly, upstart Tesla rolls into this awards ceremony and cleaned up. Winning its second consecutive ‘Overall Loyalty to Make’ award, Elon Musk’s cash cow also added ‘Highest Conquest Percentage,’ ‘Alternative Powertrain Loyalty to Make,’ and ‘Ethnic Market Loyalty to Make’ awards to its stable.

Lincoln Nautilus wins Overall Loyalty to Model

Having won back-to-back awards in the ‘Luxury Mid-Size Utility segment, the Lincoln Nautilus also walked away with the inaugural ‘Loyalty to Model award for 2023. According to the report, “more than 42% of Nautilus owners returning to market for their next vehicle chose another Nautilus during the calendar year 2023.”

And the winner is …

White Porsche 911 front end from the ground on asphalt in sunset. — Porsche / Porsche

A complete list of 2023 award winners follows:

MANUFACTURER AND MAKE LOYALTY AWARDS	WINNER
Overall Loyalty to Manufacturer	General Motors*
Overall Loyalty to Make	Tesla*
Overall Loyalty to Model (new award for 2023)	Lincoln Nautilus
Ethnic Market Loyalty to Make	Tesla*
Most Improved Make Loyalty	Acura
Overall Loyalty to Dealer	Nissan
Highest Conquest Percentage	Tesla*
Alternative Powertrain Loyalty to Make	Tesla*
Most Improved Alternative Powertrain Loyalty to Make	Mitsubishi

SEGMENT MODEL LOYALTY AWARDS	WINNER
Small Utility	Nissan Rogue
Mid-Size Utility	Jeep Grand Cherokee
Full-Size Utility	Ford Expedition
Mid-Size Pickup	Ford Maverick
Light-Duty Pickup	Ford F-Series*
Heavy-Duty Pickup	GMC Sierra 2500/3500
Van	Chrysler Pacifica
Sports Car	Dodge Challenger*
Small Car	Chevrolet Bolt*
Large Car	Honda Accord
Luxury Small Utility	Lincoln Corsair
Luxury Mid-Size Utility	Lincoln Nautilus*
Luxury Full-Size Utility	Land Rover Range Rover*
Luxury Sports Car	Porsche 911
Luxury Small Car	Cadillac CT5
Luxury Mid-Size Car	Lexus ES*
Luxury Full-Size Car	Mercedes-Benz S-Class*

Note: *Asterisk denotes a repeat winner from the 2022 awards.

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