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Richmond Hill, ON. BMW Canada is asking Canadians a
very simple question: “Should we?”
Speculation around the availability of the BMW M5 Touring across
North America has been a popular topic amongst BMW fans, and
especially of interest to BMW M and Touring enthusiasts in recent
months. BMW Canada has taken notice of this.
Now, through a recently launched campaign, BMW Canada is soliciting
feedback from Canadians related to their affection for the BMW M5
Touring and encouraging them to support bringing the vehicle to the
Canadian market for the very first time.
Canadians can visit the
Leave Your Mark
landing page to ensure their voice is heard. Additionally, BMW Canada
encourages Canadians to follow the
BMW Canada Instagram account,
as well as engage with and share campaign creative in order to gauge
potential customer interest.
“We’ve received questions from our customers and seen the discussions
about the M5 Touring online and wanted to create a platform to gather
consumer sentiment and feedback. We’re encouraging Canadians to visit
the Leave Your Mark campaign page and share whether they think BMW
Canada should bring the vehicle to the Canadian market,” said Jonathan
Thomson, Director of Brand Management at BMW Group Canada.
For almost 40 years, the BMW M5 has been the benchmark for driving
dynamics, agility and precision in the high-performance sedan and
touring segment. Evolutionary progress, development know-how from
racing and pioneering innovations in the areas of powertrain,
suspension, chassis tuning and aerodynamics have shaped the history of
the M5 and BMW as a whole.
While the M5 Sedan has long been succesful in Canada, the Touring
version of the vehicle has never been retailed in Canada.
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BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI. BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 24 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.
For more information, please contact:
Marc Belcourt
Director, Corporate Communications
BMW Group Canada
905-428-5078 / marc.belcourt@bmwgroup.ca
Jean-Francois Taylor
Product and Technology Manager, Corporate Communications
BMW Group Canada
905-428-5366 / jean-francois.taylor@bmwgroup.ca
Barb Pitblado
Manager, Corporate Communications
BMW Group Canada
905-428-5005 / barb.pitblado@bmwgroup.ca
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