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Gurugram. BMW Group India launches ‘Relax We Care’ –
a comprehensive aftersales service campaign for its customers across
the country. The campaign highlights BMW Groups paramount focus on
customer satisfaction and aims to raise awareness and update customers
on the enhancements and benefits of using genuine BMW Service.

BMW presents a world class experience to its customers when it’s time
for their vehicle to visit the workshop. Relax. We Care. reflects the
sweet spot that defines BMW Service. It is proactive, highly
innovative service focused on completer peace of mind. It is a service
promise that assures convenience, transparency and quality during
vehicle service so that customers can focus on what matters the most –
Sheer Driving Pleasure.

Mr. Vikram Pawah, President, BMW Group India said, “The joy of owning
a BMW comes with complete peace of mind. Our latest initiative, the
‘Relax. We Care’ #WhateverHappens campaign, focuses on our extensive
customer support services. ‘Relax. We Care’ is a promise that
signifies our unwavering commitment to ensure uninterrupted ‘Sheer
Driving Pleasure’. It’s a promise that no matter what happens with
their BMW, we are always by their side. We do not leave our customers
alone but solve the problems that can occur around or with their BMW.”

Online Appointment Scheduling 

Online Appointment Scheduling helps to easily schedule BMW service
from anywhere, at any time, and at any authorised BMW dealership.
Enjoy the complete freedom of choosing the date and time, desired
service and even preferred staff member. It also allows the option to
modify the appointment later and booking an online appointment without registering.

Joy Rewards

The new Joy Rewards program ensures that customers experience Sheer
Driving Pleasure, uninterrupted. With regular savings on service and
maintenance, this loyalty programme rewards customers with every
passing year of ownership. Not only do you save up to 30% on service
of models older than five years, but also get better rewards and
discounts as your car ages.

Smart Video

Transparency meets personalization with the Smart Video. As a first
in the Indian luxury car segment, this exclusive app-based smart video
and image solution where customers can give real-time approvals for
service and repairs. To simplify the technical aspects of the service,
a video that explains the service or repair requirements is sent
straight to customer for review and give approvals online from anywhere.

ConnectedDrive

ConnectedDrive uses an array of sensors to proactively detect the
condition of your BMW in real-time – malfunctions, impending issues or
service requirement. It then sends the relevant information to you via
the My BMW App, in-car notification or email. So that you never have
to worry about your BMW, and simply enjoy life.

Service Inclusive

Service Inclusive and Service Inclusive Plus are optionally available
for all BMW and MINI cars to provide complete peace of mind and
further reduce cost of ownership. Customers can choose from a variety
of service plans according to duration and mileage. The packages cover
Condition Based Service (CBS) and maintenance work. The package starts
from 3 yrs / 40,000 kms, with extension available up to 10 yrs /
2,00,000 kms. Service Inclusive covers all regular maintenance work
such as vehicle check and standard scopes, engine oil service, engine
oil top-ups along with service / replacement of air filter, fuel
filter, micro filter, spark plugs and brake fluid. Service Inclusive
Plus additionally covers replacement of brake pads, brake discs and
wiper blades.

Original BMW Engine Oil

Unleash the full potential of your BMW by protecting it with the
Original BMW Engine Oils that are optimised to perfectly suit the
engine of your BMW. They contribute to full power delivery with high
efficiency as they help to protect the engine against wear and
corrosion. This helps to keep the engine clean and to increase its
service life.

If you have any queries, please contact:

BMW Group India

Abhay Dange, Director, Press & Corporate Affairs

Cell: +91 9910481013; Tel: + 91 124 4566 600; Email: Abhay.Dange@bmw.in

Satchit Gayakwad, Press & Corporate Affairs

Cell: +91 9560725900; Tel: +91 124 4566 600; Email: Satchit.Gayakwad@bmw.in 

Internet: www.bmw.in

Facebook: https://www.facebook.com/bmwindia

Twitter: https://twitter.com/bmwindia

YouTube: https://www.youtube.com/user/bmwindia

Instagram: https://www.instagram.com/bmwindia_official

LinkedIn: https://www.linkedin.com/company/bmw-india/

#BMW #BMWIndia #BMWIndia_Official #SheerDrivingPleasure



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