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Special Report
U.S. new vehicles sales in July reached nearly 1.3 million, over 15% more than automobile sales in July 2022. Increased inventory levels and the ongoing post-pandemic recovery of fleet businesses such as car rental agencies have fueled this jump in sales. (Read about the cars that have been completely redesigned for 2023.)
Sales of Japanese brands Honda and Subaru have both improved compared to this time last year, when both had run out of new vehicles to sell, according to automotive services and technology provider Cox Automotive. Sales of Korean brands Hyundai and Kia have also increased and now claim a wider market share. Domestic brands GM and Ford, meanwhile, have both reported net income increases of at least 6% year over year.
To find America’s best-selling cars, 24/7 Wall St. reviewed data from automotive sales data and statistics website GoodCarBadCar’s report on 2023 sales figures by model. Car models were ranked by sales in the second quarter of 2023. We listed the 27 models with unit sales above 40,000 in Q2. All data is from GoodCarBadCar.
By vehicle type, sales of midsize SUVs were the highest, followed by full-size pickup trucks, then compact SUVs. Sales of both the compact and midsize car categories were less than half the sales of pickup truck and SUV categories. The share of car segment sales has been declining in the past two decades in favor of SUVs, pickups, and crossovers.
Among the best-selling automobile models are the Chevy Silverado, Ram Pickup, Tesla Model Y, and Toyota Rav4. The best-selling car in the past 41 years, however, remains the Ford F-series, which has sold over 382,000 units from January to June this year. The full-size pickup is available in a number of models, which range from around $33,000 to over $80,000. (Read about owning a Ford F-150: the good, the bad, and the ugly.)
Click here to see Americas best selling cars.
27. Kia Sportage
> Units sold Q2 2023: 40,205
> Change from Q2 2022: +12.0% from 35,896
> Units sold January to June 2023: 71,889 (#27 highest)
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26. Chevrolet Malibu
> Units sold Q2 2023: 40,730
> Change from Q2 2022: +25.4% from 32,487
> Units sold January to June 2023: 78,168 (#23 highest)
25. Mazda CX-5
> Units sold Q2 2023: 41,294
> Change from Q2 2022: +32.6% from 31,151
> Units sold January to June 2023: 80,021 (#22 highest)
24. Hyundai Elantra
> Units sold Q2 2023: 42,265
> Change from Q2 2022: +57.9% from 26,772
> Units sold January to June 2023: 74,738 (#25 highest)
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23. Ford Escape
> Units sold Q2 2023: 43,690
> Change from Q2 2022: +28.7% from 33,958
> Units sold January to June 2023: 64,839 (#29 highest)
22. Chrysler Pacifica
> Units sold Q2 2023: 44,935
> Change from Q2 2022: +40.0% from 32,098
> Units sold January to June 2023: 73,845 (#26 highest)
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21. Ford Explorer
> Units sold Q2 2023: 46,332
> Change from Q2 2022: -23.0% from 60,181
> Units sold January to June 2023: 104,393 (#15 highest)
20. Jeep Wrangler
> Units sold Q2 2023: 46,671
> Change from Q2 2022: -13.5% from 53,945
> Units sold January to June 2023: 84,642 (#20 highest)
19. Honda Civic
> Units sold Q2 2023: 48,406
> Change from Q2 2022: +52.1% from 31,820
> Units sold January to June 2023: 93,954 (#19 highest)
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18. Subaru Outback
> Units sold Q2 2023: 48,634
> Change from Q2 2022: +9.6% from 44,369
> Units sold January to June 2023: 81,401 (#21 highest)
17. Chevrolet Equinox
> Units sold Q2 2023: 52,949
> Change from Q2 2022: -12.7% from 60,642
> Units sold January to June 2023: 105,851 (#14 highest)
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16. Hyundai Tucson
> Units sold Q2 2023: 54,421
> Change from Q2 2022: +22.5% from 44,416
> Units sold January to June 2023: 100,591 (#16 highest)
15. Toyota Corolla
> Units sold Q2 2023: 54,522
> Change from Q2 2022: -21.4% from 69,331
> Units sold January to June 2023: 97,497 (#18 highest)
14. Honda Accord
> Units sold Q2 2023: 57,039
> Change from Q2 2022: +48.6% from 38,383
> Units sold January to June 2023: 99,845 (#17 highest)
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13. Toyota Highlander
> Units sold Q2 2023: 57,920
> Change from Q2 2022: +12.7% from 51,377
> Units sold January to June 2023: 113,264 (#13 highest)
12. Tesla Model 3
> Units sold Q2 2023: 58,500
> Change from Q2 2022: +17.2% from 49,900
> Units sold January to June 2023: 121,501 (#11 highest)
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11. Toyota Tacoma
> Units sold Q2 2023: 63,262
> Change from Q2 2022: +14.1% from 55,466
> Units sold January to June 2023: 116,845 (#12 highest)
10. Jeep Grand Cherokee
> Units sold Q2 2023: 70,455
> Change from Q2 2022: +18.9% from 59,253
> Units sold January to June 2023: 124,957 (#10 highest)
9. Nissan Rogue
> Units sold Q2 2023: 71,246
> Change from Q2 2022: +67.9% from 42,441
> Units sold January to June 2023: 147,745 (#8 highest)
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8. GMC Sierra
> Units sold Q2 2023: 75,810
> Change from Q2 2022: +21.6% from 62,322
> Units sold January to June 2023: 143,008 (#9 highest)
7. Toyota Camry
> Units sold Q2 2023: 84,705
> Change from Q2 2022: +13.8% from 74,420
> Units sold January to June 2023: 150,742 (#7 highest)
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6. Honda CR-V
> Units sold Q2 2023: 96,456
> Change from Q2 2022: +66.2% from 58,023
> Units sold January to June 2023: 163,697 (#6 highest)
5. Toyota RAV4
> Units sold Q2 2023: 102,313
> Change from Q2 2022: +53.9% from 66,493
> Units sold January to June 2023: 187,017 (#5 highest)
4. Tesla Model Y
> Units sold Q2 2023: 105,499
> Change from Q2 2022: +99.1% from 53,000
> Units sold January to June 2023: 190,499 (#4 highest)
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3. Ram Pickup
> Units sold Q2 2023: 117,700
> Change from Q2 2022: -0.1% from 117,868
> Units sold January to June 2023: 223,050 (#3 highest)
2. Chevrolet Silverado
> Units sold Q2 2023: 141,298
> Change from Q2 2022: +0.4% from 140,720
> Units sold January to June 2023: 268,291 (#2 highest)
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1. Ford F-Series
> Units sold Q2 2023: 212,516
> Change from Q2 2022: +34.0% from 158,644
> Units sold January to June 2023: 382,893 (#1 highest)
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