Toyota Motor : In a Country Where Half of Cars are Toyotas, Akio is Prepared to Lose Market Share -September 28, 2023 at 04:08 am EDT

Chairman Toyoda’s speech

Hello! Kumusta! (Tagalog for “How are you?”)

It is so wonderful to be back here again!

As soon as I got here, I went straight to my favorite place Jollibee (a popular Philippine fast-food chain)! I mean, where else but here, can you get fried chicken and spaghetti in the same place?!

But seriously, it really is an honor to be here, and I want to thank all of you for joining us.

Earlier today, I had the great pleasure of taking His Excellency President Marcos on a tour of our plant in Santa Rosa.

We, at Toyota, are extremely grateful for the support, wisdom, and guidance that we receive from President Marcos, and I know this great country is in the best possible hands with his leadership. So, we offer him our deepest thanks for making this 35th anniversary of ours possible.

I must tell you how very important the Philippines is to us at Toyota because even though it may not be the biggest country, your sales volume is actually Toyota’s 10th highest in the entire world.

In fact, Toyota seems to be as popular here as basketball and BTS!

I’d like to congratulate Chairman Ty and the entire team for the record-breaking year Toyota Philippines is currently having and, of course, for the tremendous progress you’ve made over the last 35 years. Thank you, Alfred.