GM’s Plan to Sell Electric Cars – Global Village Space

General Motors (GM) has launched a new educational tool called EV Live to answer customers’ questions about electric vehicles (EVs) and how to charge them. The site is open to all, and users can ask about charging, range, and even non-GM products. However, GM is happy to discuss its own vehicles and technology. On evlive.gm.com, users can schedule a live session with a real person.

Other carmakers have various means of educating and informing potential electric-vehicle buyers about EVs, but none has gone as far as General Motors’ new EV Live. Through an online web address, evlive.gm.com, anyone who wants to can schedule a meeting with a living, breathing, walking, and talking product expert who can answer just about any question or concern you may have about electric cars.

The experts can also literally take you inside any of GM’s various electric-car offerings, from a Bolt EUV to a BrightDrop commercial vehicle, all from a space inside GM’s Tech Center in Warren, Michigan. EV charging questions are open for discussion, too. “Anybody can access it—it’s always available, and it’s free,” said Hoss Hossani, GM’s vice president of the EV Ecosystem. “It’s not just for GM customers. It’s really for anybody. It’s basically an interactive education platform.”

The answers cover the whole of the EV universe, delivered by a real person. “There’s a lot of content on the site,” Hossani said. “The ideal experience is to actually speak with one of our EV Live specialists that are real humans. These aren’t avatars or bots or ChatGPT AI. Behind the scenes is a real human being. You can see them on video (they can’t see you), and you can ask them literally any question you have about EVs: charging, range, batteries, longevity, sustainability, recyclability, cost of ownership. They’re really there to help demystify EVs for the masses. And for folks who are on the fence, or maybe they don’t believe in EVs altogether. So that’s the gist of what EV Live is all about.”

GM offers a lot of EVs, with more coming soon. There are separate GM EV Live studios for Chevrolet, Cadillac, Buick, and GMC. “We have this very seamless handoff between the EV Live studio and, for example, the Chevy studio if you want to find out more about the Equinox that’s coming out—whether it’s a gasoline Equinox, or the electric Equinox—this studio is meant to be focused on that education, around EVs.”

EV Live is not the only way for customers to become educated about GM EVs. “Every General Motors customer, if they have a Chevrolet, they have a myChevrolet app. If they’ve got a GMC, they have a myGMC app,” said Hossani. “People are initiating a live call or looking to go deeper than the information we’re providing on the website, which is the whole point, to allow us to have deeper conversations that are more personalized to your individual use case.”

Why this? Why now? Last year 6 percent of vehicles sold in the U.S. were electric. That could be a tipping point. “Based on what we’ve seen in China and in Europe, once you hit that 5 or 6 percent of new-vehicle sales being EVs, you start to see an acceleration,” said Hossani. “So the next five years, we’ll see it become a tipping point. I see a lot more people getting into electric over the next five years than we did over the last 10.”

In conclusion, GM has launched EV Live, an educational tool to answer customers’ questions about electric vehicles and how to charge them. The site is open to all, and users can ask about charging, range, and even non-GM products. The experts can take you inside any of GM’s various electric-car offerings, from a Bolt EUV to a BrightDrop commercial vehicle, all from a space inside GM’s Tech Center in Warren, Michigan. The answers cover the whole of the EV universe, delivered by a real person.