[ad_1]
The automotive industry changes rapidly at the moment, with revolutionary features that Tesla set in motion. While the company may indeed just ride the wave to EV success after all the industry needs to move towards alternative power sources. However, with the company’s first car launching in 2008 and their more successful Model S arriving in 2012, Tesla jumped the gun on the current surge of EVs.
Attracting constant attention for their straight-line performance, peculiar in-car features, and autonomous driving, Tesla made the EV cool and a viable alternative to the internal combustion engine. So much so that EVs coming to market today follow in Tesla’s footsteps. With a simple interior and exterior design, reduced option lists, and a direct-to-consumer model, Tesla revolutionized the entire industry.
Elon Musk’s luxury electric car brand changed the entire car industry.
How Tesla Made EVs Cool And Trendy
When Tesla first came onto the scene its first car the Tesla Roadster used the already cool Lotus Elise, as a base for the Roadster. The car made use of either a 185kwh or 215kwh battery that produced 248 and 288 horsepower respectively. With the handling of a Lotus and the instantaneous torque provided by an electric powertrain. Securing the survival of Tesla the first generation roadster sold between 2008 and 2012.
After the success of their first car Tesla moved on to the model S. With the notorious ludicrous mode, Tesla found a way to sell EVs not only to the masses but also to some enthusiasts. While many gearheads won’t relinquish the keys to their V8s on principles. Some simply want the fastest possible car in a straight line. As a result the internet now is full of videos of Teslas beating cars muscle and supercars on the quarter-mile drag strip. With this in mind, Tesla continued to develop their car’s acceleration. Culminating in the Tesla Model S Plaid. According to Tesla, the Model S Plaid achieves 60mph in just 1.99 seconds. For perspective, the Aventador S achieves 60mph in 2.9 seconds.
Alongside their car’s ridiculous performance Tesla learned there’s more to an exciting car. Through their technological development, Tesla incorporated their owner, Elon Musk’s inherent wacky personality. With the ability to play video games in the car’s center display, autonomous driving, and customizable horns, Tesla learned how to capture the headlines with frequent revisions to their car.
Tesla Shortcut The Hassle Of The Car Dealership
-4.jpeg?q=50&fit=crop&w=750&dpr=1.5)
Tesla always treats their business like a high-tech startup. The aforementioned in-car developments launch frequently with the company’s ability to roll out headline-grabbing features with a software update. Essentially improving their cars like Google, Samsung or Apple upgrade their phone. Legacy car manufacturers like BMW, Audi, or Ford normally wait years before revising their cars and upgrading their features. Either in the form of a facelift or new generation, but in the modern world one headline-grabbing moment every few years, in an ever-changing 24-hour news cycle just doesn’t quite cut it anymore.
Continuing with their business model like a software company, Tesla innovates at the car dealership. Adopting a ‘direct to consumer model’ the EV company reforms more than just with their cars. Somewhat scandalously Tesla sells their cars online to their customers. Without third-party dealerships, Tesla remains in control of its product, image and ultimately the pricing of its cars. While cars sold over MSRP throughout the pandemic, a new Tesla still carried the price of a new Tesla.
According to Evannex, “Tesla’s direct-to-consumer model changes the game for buyers, eliminating the long days of haggling prices at a dealership”. This doesn’t mean that Tesla won’t have a store presence across the United States. Tesla calls their stores a Tesla Location, where an individual can collect their car from a Tesla advisor. A reformed version of a traditional car salesman. Tesla will also deliver a customer’s vehicle to their home, provided they’re within 220 miles of a Tesla location.
Tesla Simplify The EV Car Of The Future
While Tesla may have made EVs cool with their ludicrous acceleration and streamlined the purchasing process, both by offering only one price on a new Tesla and also by getting cars to a customer’s door. What Tesla also do for the wider car industry is providing the template for a successful EV.
Note the simple futuristic design of all new EVs, be those from Kia and Hyundai on the E-GMP platform, or even the soon-to-come-to-market electric Range Rover. Tesla introduced a minimalistic design with a simple exterior and very little in over-designed interiors. When purchasing a new Tesla there are only 7 options. With very little to select buying a Tesla is like getting the latest iPhone.
With this move to simplicity and away from the traditional endless option sheets from the likes of BMW and Porsche. Tesla revolutionized the industry, by cutting back and offering more as standard. Simple and easy to buy, Tesla remove barriers to ownership. Even with their high price tag this attracts buyers in with the promise of hassle-free ownership.
[ad_2]
Source link