Tesla Ranks Last In Automotive Reputation Study

Although Subaru has seen disappointing sales for its new WRX, the brand’s rugged crossovers like the Forester are clearly doing the job, and its dealers are coming to the party too with a customer experience that rates highly.

Following Subaru in the reputation score rankings for US non-luxury brands was Mitsubishi (689 points) which has seen a meteoric rise from 2020, when it ranked just 17th in the same study. Mitsubishi was followed by Toyota (679), Nissan (675), Honda (667), and Kia (653). Yes, the Japanese brands absolutely dominated once again. The non-luxury brand industry average was 637 points, and most brands fell below this.

Languishing at the bottom of the non-luxury list were Ram (610), Jeep (609), Chrysler (609), Dodge (608), and Fiat (607). These brands all fall under the Stellantis umbrella, so clearly there is much room for improvement. While we didn’t expect Fiat to rank highly with its small US footprint, it’s disappointing to see the likes of Ram, Jeep, and Dodge perform so poorly.