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Genesis, the South Korean luxury sister brand to Hyundai, wants to be mentioned in the same breath as BMW and Mercedes-Benz. That’s why it’s putting so much pressure on the folks at the factory in Montgomery, Alabama, to get its newest offering, the Genesis Electrified GV70, exactly right.

The $65,850 SUV is the third electric vehicle from Genesis, and its first manufactured outside Korea. An advantage to making the new EV in America is that it eliminates the long boat ride—and therefore slashes customer wait times—that would otherwise be required for cars to reach Genesis’s most wanted market, the US.

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